Linde Canada Limited has enhanced its e-commerce site with Responsive Web Design capabilities that make it mobile friendly, allowing desktop web pages to be viewed in response to the size of the device one is using.
“Responsive Web Design (RWD) provides our customers a consistent look and feel whether they access the WebShop via a PC, tablet, or Smart Phone, regardless of their screen size,” said Robert Parkanyi, eBusiness Manager for Linde Americas. “We have observed how our customers have used our WebShop over the past several years, and our redesign is based on making it easier for them to do online business with Linde.”
Located at http://www.shop.lindecanada.com, the bilingual site provides product descriptions, images and prices for more than 10,000 products, including gases, welding and cutting equipment, consumables, and safety supplies.
“Business to Business customers have come to expect that their online purchasing experience be as pleasant and user-friendly as their Business to Consumer experience when they are not at work,” Parkanyi said. “Our redesign provides the B2C experience to our B2B customers.”
Linde has plans to make the site even better, including online live chat and a mobile app that customers can use to scan the barcodes of empty gas cylinders to reorder that product, find the closest Linde store, get directions and more.
“The mobile app gives our customers an additional convenience when doing business with us, with access 24 hours a day, seven days a week.” said Christian Lafleur, Head of Sales of Linde Canada Limited.
Linde Canada is a member of The Linde Group, a world leading gases and engineering company. In the 2015 financial year, The Linde Group generated revenue of CAD 26.3 bn (EUR 17.944 bn), making it one of the leading gases and engineering companies in the world, with approximately 65,000 employees working in more than 100 countries worldwide. The strategy of The Linde Group is geared towards long-term profitable growth and focuses on the expansion of its international business with forward-looking products and services. Linde acts responsibly towards its shareholders, business partners, employees, society and the environment in every one of its business areas, regions and locations across the globe. The company is committed to technologies and products that unite the goals of customer value and sustainable development.
For more information, see The Linde Group online at www.linde.com.